EcoMart

About

An online marketplace providing eco-friendly, sustainable, and locally produced products for modern consumers.

EcoMart is a sustainable e-commerce marketplace designed to connect customers with eco-friendly, ethically produced, and locally sourced products. The platform enables consumers to discover and purchase a wide range of sustainable products, including household items, personal care products, fashion, and lifestyle goods, all from verified sellers. EcoMart solves the challenge of finding reliable and affordable sustainable products by creating a trusted digital marketplace that promotes environmentally responsible shopping. The platform supports small and medium-sized businesses by providing them with online visibility, digital tools, and access to a broader customer base. Through secure payments, convenient delivery services, product transparency, and customer reviews, EcoMart delivers a simple and reliable shopping experience. The company aims to encourage sustainable consumption while building a community of conscious consumers and responsible brands.

Business model

Marketplace commission of 12 to 18 percent per order, plus fulfilment and last-mile delivery fees charged to sellers on the managed logistics tier.

E-CommerceBlockchain TechnologyBusiness to Business (B2B)

Problem

Consumers often struggle to find reliable eco-friendly products at affordable prices, while small local brands lack access to a wider digital marketplace to reach customers.

Solution

EcoMart provides an online marketplace where customers can discover, compare, and purchase sustainable products from verified local and international sellers through a simple and convenient shopping experience

Market opportunity

TAM, SAM & SOM

Market sizing for this category, as reported by the founding team.

TAM01

$12.3M

Total addressable market

The complete market demand for this category if the startup reached every potential customer.

SAM02

$53.8M

Serviceable available market

The portion of the total market aligned with the startup's geography, product and operating model.

SOM03

$74.3M

Serviceable obtainable market

The realistic near-term opportunity the startup can capture with its current capabilities and strategy.

Figures are reported by the founding team and have not been independently verified.

Awards & recognition

2024
Winner - Green Commerce Award

Certifications

SECP registered

Pakistan Single Window onboarded

Business profile

What makes your startup different?: EcoMart focuses on sustainability, trusted sellers, transparent product information, and supporting small businesses by giving them access to a wider customer base.
Key product features: Online product marketplace Verified eco-friendly sellers Digital payments Home delivery service Seller management dashboard Product reviews and ratings Subscription-based shopping options Sustainable product categories
Product maturity: Live product
Primary customers: Consumers, Government, Enterprise, Healthcare providers
Sales / GTM channels: Direct sales, Partnerships & channel, Retail / distribution, Events & community, Marketplaces, Digital / online marketing
Operating markets: Pakistan, GCC / Middle East

Impact

Routes demand to certified sustainable and locally made goods, onboarding home-based producers who previously had no route to a national customer base.

SDG 8 - Decent Work and Economic Growth
SDG 11 - Sustainable Cities and Communities
SDG 12 - Responsible Consumption and Production