LAAM is Pakistan’s leading fashion-tech marketplace connecting customers.
Curated fashion marketplace earning commission per order, with paid brand placement and a managed fulfilment tier for smaller labels.
Customers often struggle to discover authentic Pakistani fashion brands, compare designer collections, and purchase premium fashion products conveniently online. LAAM solves this by bringing multiple designers and brands onto a single trusted digital marketplace.
LAAM solves this problem by providing a centralized online marketplace where customers can discover, explore, and purchase products from leading Pakistani designers and fashion brands. The platform offers a seamless shopping experience with a wide range of collections, secure payments, and convenient delivery services.
TAM, SAM & SOM
Market sizing for this category, as reported by the founding team.
Total addressable market
The complete market demand for this category if the startup reached every potential customer.
Serviceable available market
The portion of the total market aligned with the startup's geography, product and operating model.
Serviceable obtainable market
The realistic near-term opportunity the startup can capture with its current capabilities and strategy.
Figures are reported by the founding team and have not been independently verified.
- 2024
Winner - Retail Innovation Award
- What makes your startup different?
- LAAM differentiates itself by combining Pakistan’s fashion ecosystem with technology, bringing multiple designers, brands, and customers onto one curated platform. It focuses on authentic fashion discovery, premium collections, and a seamless digital shopping experience
- Key product features
- Multi-brand fashion marketplace connecting customers with Pakistani designers and brands Curated designer collections for premium fashion discovery Online shopping experience with product browsing, search, and filters Secure payment and order management system Personalized fashion recommendations and customer experience features Brand and designer storefronts to showcase collections Nationwide delivery and customer support for easy purchasing Mobile-first digital platform for convenient fashion shopping
- Product maturity
- Live product
- Primary customers
- Banks & financial institutions
- Sales / GTM channels
- Digital / online marketing, Partnerships & channel
- Operating markets
- Pakistan, Europe / EU, United Kingdom, North America
Gives independent designers and heritage craft ateliers a direct export channel, shifting margin back to makers rather than intermediaries.
- SDG 8 - Decent Work and Economic Growth
- SDG 9 - Industry
- Innovation and Infrastructure
