Industrial sites rely heavily on manual CCTV monitoring and reactive safety processes, making it difficult to identify hazards before incidents occur. The Brave Next Ltd addresses this gap through AI-powered Computer Vision, transforming existing CCTV into proactive smart monitoring systems that detect PPE violations, unsafe behaviours, restricted-area breaches, falls, blocked emergency exits, housekeeping issues, forklift risks, and other workplace hazards in real time. Our goal is to help organizations move from reactive incident response to proactive prevention, improving HSE compliance, worker safety, operational visibility, and productivity. This addresses a major global challenge, with approximately 5–6 workers dying every minute from work-related causes, according to the ILO figure referenced in our materials.
The Brave Next Ltd transforms existing CCTV cameras into AI-powered proactive monitoring systems using Computer Vision and Deep Learning. Our platform continuously analyzes live video feeds to detect PPE violations, unsafe behaviours, falls, restricted-area intrusions, blocked emergency exits, housekeeping issues, forklift risks, fire/smoke, people and vehicle movement, and other operational hazards in real time. Instead of relying on teams to manually watch hundreds of camera feeds, our system provides automated detection, instant alerts, analytics, and actionable insights, enabling HSE and operations teams to intervene before risks become incidents. The solution can integrate with existing infrastructure and supports scalable edge, cloud, and on-premise deployments, helping industries move from reactive monitoring to proactive prevention and smarter Industry 4.0 operations.
TAM, SAM & SOM
Market sizing for this category, as reported by the founding team.
Total addressable market
The complete market demand for this category if the startup reached every potential customer.
Serviceable available market
The portion of the total market aligned with the startup's geography, product and operating model.
Serviceable obtainable market
The realistic near-term opportunity the startup can capture with its current capabilities and strategy.
Figures are reported by the founding team and have not been independently verified.
- 2025
Shell Tameer WAFI Award
Runner-Up at the Shell Tameer WAFI Awards 2025, recognized for our AI-powered workplace safety and industrial innovation.
- 2025
Top 30 Global Startup – Kazan Digital Week
Selected among the Top 30 Global Startups for the IT Park Global Startup Accelerator and showcased at Kazan Digital Week, Russia.
- 2026
SEE Pakistan 2026 Winner
Winner at SEE Pakistan 2026, recognized for our innovative AI-powered workplace safety and Industry 4.0 solution.
- 2026
International Showcase – B Accelerator Tower, Spain
Selected among only 12 startups globally and the only startup from Pakistan, fully sponsored to showcase The Brave Next Ltd at B Accelerator Tower (BAT), Bilbao, Spain.
- What makes your startup different?
- The Brave Next Ltd combines AI research with practical, real-world industrial deployment. Unlike conventional CCTV systems that mainly record incidents, our Vision AI platform turns existing cameras into proactive monitoring systems that identify safety risks and operational anomalies in real time. Our key differentiation is a 70% lower deployment cost than global competitors, 2× faster implementation, white-label readiness, and flexible cloud + edge deployment. We support multiple AI modules, including PPE, unsafe behaviour, intrusion, emergency situations, forklift safety, housekeeping, production inspection, and truck monitoring. With 70+ AI/CV projects delivered globally and real industrial pilots, we focus on making advanced Vision AI affordable, scalable, customizable, and practical for Industry 4.0 environments.
- Key product features
- AI-powered real-time video analytics using existing CCTV infrastructure; PPE compliance detection (helmets, vests, gloves); unsafe behaviour and hazard detection; fall and emergency situation detection; restricted-area and intrusion monitoring; emergency-exit and housekeeping monitoring; forklift safety and area controls; people and vehicle detection, tracking and counting; production inspection; truck monitoring; automated real-time alerts and analytics; and flexible cloud + edge deployment. The platform is white-label ready, scalable across industrial sites, and designed for proactive HSE monitoring and Industry 4.0 automation.
- Product maturity
- Enterprise-ready
- Primary customers
- Healthcare providers, Enterprise, Schools & universities
- Sales / GTM channels
- Direct sales, Partnerships & channel, Referral / word of mouth, Digital / online marketing
- Operating markets
- Pakistan, United Kingdom, GCC / Middle East, Europe / EU, North America, Southeast Asia, Other
- Demo video URL
- youtu.be/dMvnAZb6wQg?si=4XaTwicMo5Vpcfxv
